Saturday, February 5, 2011



In 1979, sloggi products were introduced to the market by the well-known underwear manufacturer, Triumph International.

For over 30 years, the name sloggi has meant one thing – comfortable, high-quality briefs with a very special feelgood factor. With over 1.5 billions pieces sold, sloggi is the best-selling branded brief in the world, delighting millions of men and women in over 100 countries.From the North Cape (Norway) to South Africa from Cape Horn to Japan the blue packaged sloggi briefs can be found at 30,000 points of sales and throughout the world.

sloggi bodywear is ideal for summer because it not only looks great, it’s designed for all-day comfort, too. From hanging out with friends in the day, to doing some serious partying at night, sloggi’s premium fabric offers comfort and support throughout the day and the night. sloggi is the flattering choice for a summer of fun.

Fresh design, bright colours and trendy cuts are the trademark of sloggi briefs, tops, bras and swimwear – ideal companions for the adventures of the Here and Now. One of the reasons women all over the world love sloggi is the ability to mix and match styles to get an individual look. Why not pair a sassy Miss Pretty pink and black bra with your favourite hipsters? Or consider striking, brightly-coloured French Poodle panties with a perfectly fitting Heavenly Hips padded bra. The choice is yours, and you can find the combination that looks and feels just right for you.

You can find all the latest sloggi styles at The sloggi website is packed with news and features. It’s practical, too, providing a detailed size guide, an interactive mix and match app and a list of sloggi stockists throughout South Africa.

Best of all – by regularly checking out you will stay up to date with all the limited offers and special discounts, so you never lose out on getting your favourite underwear at unbelievable prices.

sloggi bodywear is available at Edgars, Foschini, Stuttafords and Truworths stores as well as the sloggi store in Menlyn, Pretoria.

I have become a sloggi addict as they have proven their company mission to be true:

Be your favourite ultra comfy underwear for everyday.     

Young Love Push Up Bra (R189.95) and Tanga (R89.95)

Funky check print Push Up Bra with metal front fastener. Printed straps with Jhook action clip for racer back setting as per picture below.

Jhook action clip for racer back detail.

Royal Punk Push Up Bra and Tanga.

Icing Sugar Push Up Bra and Hipsters.

Push Up Bra with mesh ruffles in a mixture fushia pink and lemon frosting colours.

Miss Punk Rock Push Up Bra and Tanga.

Push Up Bra with metal front fastener and printed straps with red Jhook action clip for racer back setting (as per Young Love picture above). Tanga with bow detail on front and mesh back.

Neon Love Push Up Bra and String.

Fun Loving Push Up Bra (R189.95) and Bubble Bath 2PK Hipster (R159.95).

Candy Swirl Push Up Bra and String.

Forever Fun Push Up Bra and Hipster.

Party Games Push Up Bra (R189.95) and Hipster (R89.95) with black lace detail.

Heavenly Hips Strapless Push Up Bra (R 179.95) and String (R69.95).

Golden Skin colour with silver sloggi logo on the bra strap and front of string.
2 Additional straps are supplied. This means that it could be worn as a strapless, t-shirt or halter bra.
An essential item in every closet especially if you wear a lot of white clothing. There is nothing worse than unsightly bra straps and panty lines.

Heavenly Hips Push Up Bra, String and Cami as per Angel picture at the top of this post.

Push Up Bra with Jhook makes this item ideal for wearing under gym tops.

3 Pop PK String.

Miss Pretty Push Up Bra and Briefs.

All over bow print Push Up Bra with integrated bubble for extra shaping and lift.

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